Accessibility features supported on Instagram

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Overview

Be sure to refer to the general best practices that will help you create accessible social media content.

Additionally, Instagram offers certain features that can make your posts accessible to more people.

Add alt text to your images.
Open captions are supported on videos made using a service that allows adding captions, such as MixCaptions or Clipomatic. You can also add captions using Adobe Premiere Pro.
Captions stickers can be added to Stories and Reels. Captions stickers are automatically generated and should be edited for accuracy.
Automatic captions can be generated for IGTV videos.

Limit text in images. Include image text in the alt text.
Create and edit your videos before you upload them to Instagram so you can include open or closed captions.
Edit your captions stickers for accuracy. The text must match the audio.
When adding text to videos, such as editing your captions stickers, make sure the text has enough contrast to the background to be highly visible and use an easily readable font.
For Instagram users without a verified account, add links in the bio. It is best to add a brief link description before the link itself.
For Instagram users with a verified account, you can post links on your posts using tags and links on your stories with a "see more" link.
It is unclear whether Instagram is set up so that tags can be read by screen readers. Best practice would be to also include tags in the Instagram caption body, using @ language, and not just on the image itself.
Learn tips to make your Instagram feed more accessible, including alt text, high contrast, image descriptions, video captions, large text, and strobe lighting usage.