ARCHIVED: UITS Service Overview: Lifetime Engagement/CRM

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Service name: Lifetime Engagement/CRM

Role: Customer relationship management, communication, marketing

Description:

Lifetime Engagement is Indiana University's enterprise solution for constituent or customer relationship management. This service provides the ability to manage one-on-one interactions, build communication campaigns, advertise and register for special events, and offer chat and text in a way that helps to build and retain relationships with our constituents, from prospective students through alumni. This service also provides relationship management for faculty, staff, parents, patrons, and other VIPs who interact with Indiana University.

Cost: Free of charge

Further reference: ARCHIVED: Lifetime Engagement at IU, ARCHIVED: Lifetime Engagement project page, lifetime.iu.edu, Lifetime Engagement Initiative Confluence page

Adoption process: Contact the Lifetime Engagement Service Center at crmsc@iu.edu or visit their Talisma CRM page.

Service contact information: bl-uits-crm-dev-team@exchange.iu.edu

Platform restrictions: Vended product hosted in the Windows Hosting Environment on the Windows platform utilizing .Net and MS SQL server

Meets UIPO/UISO guidelines: Has been reviewed by UISO

Data classification approval: Restricted