UITS editorial style guide: Microcopy

The information here is part of the UITS Style Guide.

Microcopy is any text that stands apart from the content at large, including:

  • Page titles
  • Page headings (headlines)
  • Taglines
  • Email subjects
  • Summaries, decks
  • Hints, tips, explainers
  • Buttons
  • Loading states/pages
  • Error states/pages

Microcopy can answer questions that arise at unexpected obstacles. It can also set expectations and guide users to the content they need. A helpful login error message, for example, identifies the problem and how to fix it.

Clear, concise microcopy can turn a usable app into a user-friendly one.

The rest of this style guide can also be helpful with these elements. For review of proposed microcopy, send mail to the IT Communications Office (ITCO).

Related documents

This is document aqlq in the Knowledge Base.
Last modified on 2023-11-20 12:45:15.