Branding for IU websites

• Best practice
• Policy
• Explanation
• More information

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Best practice

Follow the guidelines in the Web Style Guide regarding the use of visual elements, including:

• Colors
• Fonts
• Headers and footers

If your website or application contains written content, follow the Editorial Style Guide to carry the IU voice and brand across all university sites.

IU Web Framework note: IU Web Framework sites adhere to IU brand guidelines by default.

Policy

From Marketing and Communications policy VPE-01:

All marketing and communications – print and digital – must follow Indiana University brand guidelines to enable the university community to tell the IU story in a consistent, compelling, and authentic way.

Explanation

Indiana University is one brand with many voices. All parts of the IU brand should work together to present a consistent and clear message to IU's internal and external audiences, from written content and photos to colors and font choices.

More information

• IU Brand Guidelines
• Marketing and Communications policy VPE-01